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Protecting something you have created “intellectually”, such as inventions, new technologies, artistic works, designs, symbols, brand names and images is of key importance to the commercially aware.  As a business, when you create something that can potentially lead to recognition or financial benefit, it is important to protect it.  An intellectual property lawyer will help you to protect your ideas through, for example, trade marks, copyright, designs, patents and underlying commercial agreements.  To file an application, or to commercialise, enforce or defend your existing intellectual creations, contact THELOFT.LEGAL for a no obligation quote or check out our fees page for our fixed price legal packages.


We at THELOFT.LEGAL have a modern approach to business and have created a pocket-friendly professional legal service.  It’s ideal for small to medium companies, companies that may be starting up, or those that simply want to keep their costs to a minimum, for example by getting a cheaper trade mark registration service.

As much as we can, we like to offer fixed price packages.  This helps you, the client, to know the costs before any work is undertaken.  Bespoke quotations are are also available for more complex work.


Our role as IP lawyers is to help to identify, protect, commercialise, exploit and defend your intellectual ideas and assets.  The IP system aims to encourage an environment in which creativity and innovation can flourish, and it's an environment that THELOFT.LEGAL team thrive in.

Some of our services include:

  • Trade Mark and Brand Protection

  • Enforcing your intellectual property, or defending someone else's claims against you.

  • Contracts, such as website terms and conditions, privacy policies, confidentiality agreements, and services agreements.

  • Reviewing your advertising or marketing material for regulatory compliance

  • Brand Clearance Searches

  • Domain Name Protection, Registration and Disputes

  • Copyright Advice

  • Moral Rights

  • Design and Copyright Protection and Registration

  • Infringement Advice - Trade Marks, Copyright, Domain Names, Patents, Designs

  • International Trade Mark Protection and Registration

  • Dealings with Customs - Anti-Counterfeiting

  • Passing Off and Fair Trading Act / Australian Consumer Law Advice

There are many services we provide in New Zealand and Australia, as well as having an extensive worldwide network for foreign IP matters to help you across the globe.


For information about us or our services click here or please contact us.

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