The Intellectual Property & Trade Mark Law Specialists.
Smart, affordable IP advice for every type of business.
New Brands, Product or Ideas
Get cleared and ready to trade, locally and abroad. We perform brand clearance searches, and advise on and register your trade marks, copyright, patents, designs and domain names.
IP Disputes & Resolution
Is someone using your brand, idea or work without permission? We provide advice on and manage dispute resolution, litigation and settlement processes.
Contracts, Policies and Terms
We develop and review the fine print that keeps you protected. Contracts, agreements, website terms & conditions, privacy policies, marketing compliance and more.
As a business owner, Intellectual Property (IP) is one of your most valuable assets. But the law around IP can be complex - and getting it wrong can be costly.
If you plan on commercialising a brand, product or idea, it's vital to check you're not infringing anyone else's intellectual property rights. Loft Legal can ensure you're ready to trade with a range of Brand Clearance Searches. We'll then help you Register your Trade Marks, Designs and Innovations - both in your home country and overseas - and support you with strategy for commercialising your brand, products and ideas.
We can also help you to work with other people that contribute to your intellectual property, or that want to use it, through Contracts and Agreements. If anyone is using your ideas without your consent, we can Manage the Dispute and Resolution process.
We provide a free 30-minute initial consultation to talk through your situation, and how we could support your business goals.
Our Services
We identify, register, protect and defend the things you make and create.
Your ideas are worth protecting. Offering a full scope of specialised Intellectual Property Law services, Loft Legal provides tailored local and international IP advice and documentation for businesses across New Zealand, Australia and further abroad.
The Trade Mark Process
We have extensive experience registering Trade Marks in New Zealand, Australia and overseas. Here's where you can find out more about the steps, timeframes and costs involved in registering your name, brand or logo as a trade mark.
Our Story
Founded in 2015 by Intellectual Property lawyer Nico de Jong, Loft Legal was set up as an alternative to large corporate law firms.
Operating from Mount Maunganui in the Bay of Plenty, we work with a wide range of Kiwi, Australian and international businesses from the start up phase to those who are needing international IP solutions.
With a specialist focus and agile model, we are able to provide the latest IP and trade mark legal advice and solutions at rates that are achievable for all types of businesses. Wherever you are on your business journey, Loft Legal is here to support your growth and ambitions.
What our clients say
Nico was incredibly responsive to my situation and worked a great result while communicating clearly about expectations and outcomes at every point of the process. I could not recommend a better company to work with. Legal matters are often fraught with distrust of all parties, however Nico did a great job of disarming a potentially worrisome position and achieving a great compromise.
Steve Hussey – Director, Thadeus
We have worked with Nico at The Loft Legal to provide a large number of contracts to universities and corporations around the globe. He has produced high quality legal work for a number of jurisdictions in a very responsive manner. Nico has a good understanding of the needs of our company and our clients and always strives for the best outcome. I would highly recommend him as a solicitor for similar medium-sized companies working with corporates and universities.
Mike Casey, GradConnection
"Nico was recommended to me from two sources and I am glad they did. Nico is fast to respond, detailed in his answers and very knowledgeable. He asked the right questions in order to give me the correct outcomes. He also looked at the bigger picture from our IP point of view and suggested where we could improve. His summaries of what has been done and what we are waiting on are a great way to know where we are at in the process."
Simon Oldham – General Manager, QJumpers
"We found Nico to be incredibly helpful for an area of law (trademarks) that we had no idea about - reducing our stress levels considerably over a legal challenge to our business. He provided prompt and very comprehensive information required to defend our trademarks. Was excellent to have Nico provide costings in advance that were honoured - such a bonus for small business operators!"
Andy Taylor – Consult One
"Nico at Loft Legal is great to deal with, he responds promptly and made getting our trade mark protected internationally both understandable and easy to achieve. We really appreciated the way Nico presented information to us so that we could quickly reviewed and a decision made."
Joe Bradford – Director, Fiasco
"There are so many innovative and creative people in New Zealand and Australia, and some truly great new ideas for products, services and company brands being created.
These ideas and innovations are valuable assets that need protecting. By doing so, you are increasing your ability to prosper, to seize new opportunities, and ultimately grow in any direction your goals lead you."
Nico de Jong, Intellectual Property Lawyer and founder of Loft Legal
How to reach us
Fill in the form with your details if you would like to book in a free 30-min discussion about your IP needs, business goals and how we can help.
E info@theloft.legal P 0800 THE LOFT (0800 843 5638)
Key information
Contact us
P 0800 THE LOFT (0800 843 5638)