top of page

A More Cost Effective IP Law Firm


The decision to operate a different, more effective, more affordable intellectual property law firm was based on the experiences and research of the company founder Nico de Jong.

There are many innovative and creative people in New Zealand and Australia and there are some truly great new ideas for products, services and company brands being created.  These innovations, ideas and related brands need protecting so that businesses can be encouraged to prosper as best they can.  The role of THELOFT.LEGAL is to help to identify the intellectual property that is being created and to assist with protecting, commercialising and enforcing those intellectual ideas and assets.

Successful and Efficient IP Lawyers


In order to offer the best service and provide our clients with a budget-friendly service, we operate with low overheads, we don't have big fancy offices and we don't have a crowd of people supporting us.  These cutbacks on the traditional corporate model means we can provide a very personal and professional service to anyone, from large corporations to individuals or start-ups operating on a shoestring budget, without compromising on quality.

Protecting Your Creations


THELOFT.LEGAL provides a broad range of legal services relating to intellectual property and commercial contracts.  Our services are available throughout New Zealand and Australia and we have a network of foreign agents to assist with matters further abroad.


Some of the IP services we offer to register and protect your ideas and creations include:

  • Trade mark, Brand, Company Name, Business Name and Logo registration

  • Domain Name registration and acquisition

  • Trade Mark and Business searches

  • Design registration

  • Copyright advice

  • Business contracts and agreements

The Loft Legal IP Law Firm

Meet the Founder of THELOFT.LEGAL:

Nico de Jong

With a background in science, I knew before I went to law school that intellectual property was a growing and exciting area of law that I wanted to be a part of.  Studying intellectual property law at Otago University fuelled my interest and led to my first job at Bell Gully, one of New Zealand's largest and most prestigious law firms.  I have since gained extensive experience working at two specialist intellectual property firms, Hudson Gavin Martin and Wrays Lawyers, covering a broad range of intellectual property related legal services across New Zealand and Australia.

Budget-Friendly IP Legal Advice

My experience has taught me that there is often not a lot in the "intellectual property lawyer" budget, especially for start-ups that are pouring money into bringing ideas into fruition.  THELOFT.LEGAL was formed so that we can assist that market and the creative people that work in it, whether they are part of a large, multi-national corporation, or starting out on their own or as part of a skeleton team.



If you want to know more about how we can help you, take a look at our services.  If you want to know more about me, including my experience and interests, follow the link to LinkedIn:

Whether you are wishing to file an application or defend your existing intellectual creations or products then you should contact THELOFT.LEGAL for a no obligation quote or check our fees page for our fixed price legal packages.

  • LinkedIn Social Icon
new website pic.jpg

Photo credit: Kenrick Rhys Photography for UNO Magazine

bottom of page