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About Us

A new type of intellectual property law firm, for every type of business.

Loft Legal is a non-traditional intellectual property law firm that operates with a low overhead, agile model.

Loft Legal was founded to make IP protections accessible to a wider range of businesses. With no fancy offices or large team structure, we can provide our expertise and the latest intellectual property advice to any business, from large corporations to individuals or start-ups, at an affordable rate without compromising on quality.

"We saw that many companies were pouring their hearts, souls and considerable finances into bringing their ideas to market, which meant the support of a traditional corporate IP law firm was out of reach," says Loft Legal founder Nico de Jong. "They needed high quality intellectual property and trade mark advice and solutions, but at a cost-effective rate and with a personalised approach that takes into account their situation and ambitions."

Loft Legal offers free, no-obligation 30-minute consultations to discuss how we can help your business. Get in touch to find out how we can support your growth and future goals.

Meet Nico de Jong

After a decade working at large Intellectual Property law firms, Nico de Jong founded Loft Legal in 2015.

"With a background in science, I knew before I went to law school that intellectual property was a growing and exciting area of law that I wanted to be a part of. Studying intellectual property law at Otago University fuelled my interest and led to my first job at Bell Gully, one of New Zealand's largest law firms.  

I went on to work at two specialist intellectual property firms, Hudson Gavin Martin and Wrays Lawyers, covering a broad range of intellectual property related legal services across New Zealand and Australia and further abroad, before launching Loft Legal.

I really enjoy working alongside driven, creative businesspeople and playing my part to support their success. My key message is that your ideas are valuable. Please get in touch to talk about how I can help you protect yours."

"Nico and his expertise has been a huge help to us as a growing business. Loft Legal has assisted EXFIRE in trade mark applications, contract negotiation and general legal advice as our coating solutions company has grown over the past two years.

Nico has an exceptional ability to clarify situations and requirements into an easy to understand straight to the point approach. The ability to quickly grasp situations and help tailor solutions and documentation to very specific requirements at realistic prices has been of great value to our new business.

His solution-focused, down-to-earth manner really did change the perception of what we had come to expect from a legal practice, and I believe Loft Legal are setting the new benchmark for tailored legal services available to businesses of all sizes and individuals."

Cameron Watkin – Director, EXFIRE