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How can we help you?


THELOFT.LEGAL provides a broad range of legal services relating to intellectual property and commercial contracts.  We help to identify, protect, commercialise, exploit and defend your intellectual ideas and assets, and we provide related education and training services.  This includes trade marks (your names, brands and logos), domain names, copyright and designs (the visual representation of your works) and patents (your ideas). 


Our services are available throughout New Zealand and Australia.  We also have a network of foreign agents to assist with matters further abroad.


See below to find out more about:



If you want to know some basics about the different types of intellectual property, have a look at this video where Nico de Jong explains (credit: Vision Productions NZ)

The Loft Legal Register Brand Name

Do you have a new brand or new idea?

Identify and Protect


If you have come up with a new brand name or idea we can help you make sure that using that brand name, or commercialising that idea, will not infringe someone else's rights.


We assist with strategy around commercialising your ideas and products, both here and abroad.


We help you to identify what type of protection is available to you, and we can assist with registration where appropriate.


  • Brand Clearance Searches

  • Trade Marks

  • Domain Names

  • Company and Business Names

  • Patents, including freedom-to-operate searches

  • Copyright

  • Moral Rights

  • Designs

  • Plant Variety Rights / Plant Breeders Rights

  • Trade Secrets

As part of our general IP service offering, we provide education and training about intellectual property, including workshopping what intellectual property rights are relevant to you and your business, what you may be able to protect, and strategising how to identify, protect and manage your own intellectual property, with a particular focus on brand protection and for export markets.


We also conduct audits and due diligence of intellectual property, including for sale and purchase of businesses or products or for investment purposes.



Enforce and Defend
The Loft Legal Copyright Law

Is someone using your brand or idea?

Enforce and Defend


If someone has ripped off your valuable brand or idea, or if someone is accusing you of ripping off their brand or idea, we can help to enforce or defend your position.


  • Infringement Advice - Trade Marks, Copyright, Domain Names, Patents, Designs

  • International Trade

  • Dealings with Customs - Anti-Counterfeiting

  • Passing Off and Fair Trading Act / Australian Consumer Law Advice

  • Disputes over Commercial Agreements

  • Enforcement

  • Negotiation

  • Mediation / Arbitration

  • Settlement Agreements

  • Litigation / Court Proceedings

  • Trade Marks Office Hearings

  • Copyright Tribunal Representation

  • Domain Name Disputes

  • Advertising Standards Authority (NZ) / Advertising Standards Bureau (Australia) Representation

The Loft Legal - Writing A Contract

Do you need something in writing?

Contracts, Terms and Conditions, and Advertising


We review, draft, advise on, and enforce a broad range of contracts.


  • Website Terms and Conditions

  • Privacy Policies

  • Confidentiality Agreements

  • Intellectual Property Assignments and Licences - Patents, Trade Marks, Copyright, Designs, Domain Names

  • Services Agreements

  • Distribution Agreements

  • Manufacturing Agreements

  • Goods or Services Trading Terms

  • Sale and Purchase Agreements

  • Collaboration Agreements

  • Joint Venture Agreements

  • Outsourcing Agreements

  • Franchising Agreements

  • Sponsorship Agreements

  • Research and Development Agreements

  • Software and Application Development and Maintenance Agreements

  • Software as a Service Agreements

  • Software Licence Agreements

  • Website Development Agreements

  • End User Licence Agreements


We can also review your advertising and marketing material for compliance with regulatory standards.

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